From Simple Beginnings…

Jovial started out as a simple OEM – original equipment – manufacturer of frames for Shanghai’s brand-name bicycle industry and professional teams. Our strategy remains straight forward today: to create a consistently superior product by investing and re-investing in ever better manufacturing methods and technology. Full stop.

…to Simply the Best

Jovial’s ambition is not to become another mega-sized, price-warring bike frame manufacturer. Our goal is to satisfy our customers with the very best frames at affordable prices. Working in a flat hierarchy with a dedicated young team, we listen carefully to what our customers want. And we deliver: masterful craftsmanship, superior materials, short turnaround times and bespoke quality, efficiently manufactured through our unique "one piece flow system" .